Driven to Raising the Bar

As the owner of Supreme Collision Centre, a collection of collision repair shops north of Toronto, Marty Reddick typically meets people in less than ideal situations. “No one visits a collision repair centre under happy circumstances,” says Reddick. “They’re stressed and upset that they now have to take time out of a busy day to deal with an unexpected problem. That’s why we’ve made it our goal to make the repair process as quick, as friendly and as painless as possible.”

Walk into any Supreme Collision Centre and you instantly recognize that this is no ordinary collision repair shop. Each location features the latest technology and equipment. But probably the biggest surprise is how pristine and organized they are.

“We’ve set up our shops to help our customers feel at ease throughout the repair process,”

explains Reddick. “We know that the automotive repair business can be intimidating so at Supreme, we’ve worked hard to make the whole process transparent – and that starts with a clean, lean work environment. It makes our customers feel a lot more confident that we’ll take good care of them.”

The first Supreme Collision Centre opened in 1963, and now includes locations throughout Thornhill, Aurora and Bolton. The company was named ‘Business of the Year 2006’ by the Aurora Chamber of Commerce and has been named the Greater Toronto Area’s Top Choice in the Auto Repairs & Services category for the last three consecutive years. Supreme Collision is also the first collision network in Canada to become a national platinum sponsor of WICC, the Women in Insurance Cancer Crusade.

“We’ve seen a lot of increased competition over the years, particularly as large, national chains have entered our market,” says Reddick. “But we’ve been able to not just compete, but grow, because we know that this business isn’t just about repairing vehicles, it’s about supporting our community locally.